Addressable Advertising
‘OTT Has Taken Center Stage' for Consumers, Marketers: SpotX's Sean Buckley
4 days ago | By Beet
Millions of consumers have shifted their viewing habits to connected devices like smart TVs and mobile phones, offering advertisers more ways to reach audiences through over-the-top channels. The pandemic led people to spend more time watching streamed video, including platforms that sell ad inventory in pods.
“It's become increasingly clear that OTT has taken center stage both with consumers and within our industry,” Sean Buckley, chief operating officer of video advertising platform SpotX, said in this interview with Beet.TV. “We're seeing the ad dollars move even more aggressively into...
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