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Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange's Casale
3 days ago | By Beet
Every new channel experiences growing pains - and connected TV has been growing fast.
According to Andrew Casale, President & CEO of Index Exchange, the explosive growth of CTV and programmatic has brought with it some problems that need to be addressed.
“Like any channel that has grown tremendously, as the growth starts to recede a little bit, you start to notice a few problems,” Casale says in this interview with Beet.TV.
Transparency in the CTV channel
One major issue Casale highlights is a lack of transparency. He believes that marketers are not always informed about what they're...
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