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Agencies Want Uniform Ad Privacy Regulation, 4As' Pepper Says

1 month ago   |   By Beet

Alison Pepper wants the advertising industry to respect consumers' privacy. She just doesn't want a multitude of ways in which to execute that.
Europe ignited the new privacy era with its GDPR legislation, prompting California's CCPA, deprecation of third-party cookies and other mobile identifiers and now a federal look at privacy policy.
In this video interview with Beet.TV, 4As EVP for government relations Alison Pepper says agencies are having to live with the new regulated environment - but they deserve a consistent approach.
No more self-regulation
“The advertising industry is really...
Read more ...

 


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