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FAST Must Fight Ad Fatigue: Amagi's Srinivasan KA

1 month ago   |   By Beet

BANGALORE - FAST is exploding. Free Ad-Supported TV options are rising growing fast.
According to eMarketer , in January 2021, just over a third of US households that had video streaming capability used ad-supported streaming services. But, whilst 26% of that was AVOD , the remaining 8% was something more familiar to traditional viewers - linear.
In this video interview with Beet.TV, Srinivasan KA of Amagi, a company that helps enable linear ad-supported streaming channels, explains reasons for FAST's growth - and its challenges.
From SVoD to FAST
“FAST, pun unintended, is the...
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