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Media Marketplace Needs to Face 5 Key Issues: Furious's Ashley Swartz

11 days ago   |   By Beet

LOS ANGELES - Rapid changes in consumer habits, public policies and advertising technology have disrupted the media marketplace in the past couple of years. Marketers, agencies, media outlets and ad-tech companies are grappling with these shifts.
Five key themes emerged in discussions about the future of advertising and media at this year's Beet Retreat conference, Ashley J. Swartz , founder and chief executive of ad-tech firm Furious, said in this video.
Technical Transformation
The first theme centered on the need for technology to provide the underlying “plumbing” for delivering...
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