Outcomes-Based Advertising

How Live Sales Data Changes Course Of Ads In-Flight: IRI's Pelio On LoopMe Case Study

1 month ago   |   By Beet

If you could see, in near real-time, how well an ad campaign was driving sales, you might be able to recalibrate it in “mid-flight”.
That is what IRI, a consumer-packaged-goods purchase data provider, is helping ad-tech companies and their ad buyers do.
In this video interview with Beet.TV, Jennifer Pelino, EVP of omni-channel media at IRI, explains how it works - and how an IRI partnership with ad-tech firm LoopMe helped a beverage brand hit big results.
The source of sales data
Founded to capitalise on the advent of point-of-sale terminal scanners, IRI grew to ingest purchase data from...
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   Outcomes-Based Advertising      Connecting Ad Exposure to Business Results      A Beet.TV Leadership Series presented by LoopMe      IRI      Jennifer Pelino  


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