Reaching Convergence

Convergence Means ‘Best of Both Worlds' for Linear, Digital: WideOrbit's Will Offerman

7 days ago   |   By Beet

The shift in viewing habits from linear TV to newer digital video platforms has challenged major advertisers to achieve the same kind of reach they could expect in past years. The availability of more data sources about consumers is helping marketers and their media buyers to improve their targeting and avoid duplication among different platforms.
“Convergence is really about the broadcast reach that has traditionally been available on age/gender, plus the addressability and the targeting that digital has brought,” Will Offeman, chief product officer at ad management platform WideOrbit...
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