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DISH's Robertson Sees Programmatic TV Rising In Pandemic

3 monthes ago   |   By Beet

The COVID-19 pandemic has up-ended all the norms of traditional TV ad buying, with the usual upfront ad sales season largely suspended.
That is what happens when brands, uncertain about their future prosperity, decide against making hefty upfront ad purchase commitments.
But, in their pursuit, instead, of agility and flexibility, could those brands be accelerating the adoption of programmatically-sold connected TV advertising? Growing murmurs in the industry seem to suggest so.
Earlier this week, Fox Networks Group also told us : “More and more advertisers want to find the exact household...
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