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Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer

2 monthes ago   |   By Beet

Until recently, the common understanding of connected TV services was that they were mostly popular with younger cord-cutters and the typical view of addressable TV ad targeting was that it worked mostly at the local level.
But ad agencies are now enjoying recent developments which are widening both of those apertures - audience breadth and geographic scale.
In this video interview with Beet.TV, Matthew Kramer, Managing Director, Advanced Advertising at Omnicom Media Group, describes the trends and technologies he sees presenting a wider opportunity when it comes to audience-targeted TV...
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   Younger      Looking      The Accelerated Evolution of Programmatic OTT      Presented by PubMatic      Matthew Kramer      Omnicom Media Group  


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